what are the elements of communication

Over the years, and with the help of distinguished communication theorists Claude Shannon, Wilbur Lang Schramm and Robert Craig, among others, a simple model of communication has evolved to signify the aforementioned “elements of communication.”  Again, there is no universally accepted archetype, and dissidents will flock to anything claiming to be such. Communication is one of the most important factors for the existence of our society today. The sender and the receiver are the main parties involved in communication. The source can be a living or non-living entity. Whether in a marketing strategy, a client-server model, or just day-to-day conversation, communicating effectively is an amalgamation of art and science. The person initiating the communication or sending the message is the sender. Marketing Management by Philip Kotler, Peggy H Cunningham, and Ronald E Turner. Either it is personal or professional, by understanding effective elements of communication process we can minimize the communication Gap. Microsoft can also use email apart from these channels to promote its tablet laptops. People use words and images to convey their message. https://oralcom.wordpress.com/.../elements-of-communication By that they are interrelated and work systematically. Communicationis A(process(of(sending(and(receiving( communication Communication(involves(certain(essential( elements( Verbal(messages( NonAverbal(messages( Perception( Channel( Feedback( context It is crucial for marketers to craft highly effective messages to elicit the desired responses from their target customers. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Communication includes many factors or elements which we will discuss in detail in this post. For example, if you are advertising to an audience of American people, you must not lay the ad in Chinese because that will mesh with the receiver’s decoding process and all your efforts will be lost. So, understanding your audience is very important for marketers since a message that will connect with one segment of consumers and prove effective may prove ineffective when sent to another segment of consumers. Create an online video course, reach students across the globe, and earn money. The source can be a living or non-living entity. Structure . You should only use the terms that the receiver will understand and not too complex financial terms since that will distract the receiver and make him feel confused. At first glance, the message is simply the information you want to communicate. Targeted communication requires the use of an appropriate medium so that the message reaches the right people. On a good day, there are different people around. Communication is only limited by imagination and you can achieve a lot while saying less. Nine Elements of Communication and Their Importance. Non-verbal communication is the sending or receiving of wordless messages. Communication is a process, and if the process breaks down, communication will fail. What Are the Elements of Communication? You may remember the ad and later when you have completed the purchase, you might call or write to the company to praise the manufacturer for such a beautiful product. All these things are useful for marketers since they can help them understand their audience’s interests and help them craft better communication in future. In the field of business and marketing also, communication, as well as communication skills, are of paramount importance. Communication process lets us create a common meaning between the receiver and the sender. Informal Communication; This type of communication includes all sorts of communications which take place without the structure of a formal body of the organization. The customer is the receiver of the message. By requiring that all project participants review every communication passing through a system, managers can unwittingly cause so much ��� These elements can affect how information is transmitted, received, and interpreted: Noise: This can be any sort of interference that affects the message being sent, received, or understood. While you have apps like the Messenger and Whatsapp for more personal communication, when you are communicating with a larger group, you use other tools like a blog or social media. People communicate differently in each one of these places as there are unwritten rules of communication (callednorms) that govern these settings. Communication process is a kind of model. The second criterion would be his or her image, acting as a symbol or representation of the meaning of the object (a well-dressed, professional and successful person). Body language is an important communication tool. The main steps inherent to all communication are:. In this scenario, the sender is Nike, and the people it reached or the people who watched Nike ads are the receivers. Elements of Communication Lecture By: Ms. Madhu Bhatia, Tutorials Point India Private Limited It is the reaction of the receiver decoding the message. These are receiver, sender, message, context, code and channel. The basic elements of communication process include communicator, communicatee, message, channel and feedback. In internal communication, a manager may be sending an email to his subordinate, where the manager is the sender. You see an ad for the latest iPhone on your mobile or YouTube, and you are excited to purchase it. Physical barriers to non-verbal communication. Other media would not be very appropriate for reaching a corporate client. There are seven elements of communication: Source idea (Source) Message Encoding Channel Receiver Decoding Feedback Let's discuss each element. This is where listening, and reading directions carefully, makes its claim to fame—decode with care, my friends. It is possible to know about these things using metrics like duration for which the ad was watched, bounce rate etc. For instance, John informed his employees to do something. The only qualifications necessary for a source are an origin of information (in Information Theory, the source generates data that one would like to communicate) and an ability to transmit this information, through a channel, to a receiver. The source is the person (or thing) attempting to share information. The six elements of communication process are sender, message, encoding, channel, receiver, and decoding. Authentic Assertiveness: Next level communication skills. Following are the five components of communication skills training model to improve your communication skills. Know your needs and wants. Elements of communication. Have you ever noticed how good conversationalists have the ability to light up a conversation and inspire others to join in? You can learn to be like that too. How you structure your communication is fundamental to how easily it is absorbed and understood by your audience. Good communication skill means the ability to be understood, but it also means more than that. Dynamic, because there is a continuous interaction, where both parts are influenced, and static because there are certain rules to obtain an effective communication. Still, there are several factors to consider in that case since you cannot decide if everyone in your target audience will open the email. There can be several receivers of the same message. sential elements in physician���patient communication to: (1) facilitate the development, implementation, and evaluation of communication-oriented curricula in medical education and (2) inform the development of specific standards in this domain. Here we will describe the elements of the communication process. There are seven elements of communication: Source idea (Source) Message Encoding Channel Receiver Decoding Feedback Let's discuss each element. However, no one wants his message to be ineffective or lose its impact in the crowd of messages their audience receives daily. 1. The Source idea … It depends on your target audience. From personal interactions to the workplace, and in public life, effective communication helps people connect with others with higher convenience and effectiveness. are the media used to communicate with the audience or the receivers. Integrated marketing communications is not as intimidating as it sounds. And then there are famous marketing nightmares, such as Aqua Teen Hunter Force’s LED signs that were mistakenly identified as explosive devices. The Elements of Communication: A Theoretical Approach. Email can also be used to reach millions of customers. If Samsung creates an ad for its audience in Japan, then the Japanese buyers are the receivers of the message. In the case of verbal communication, you might be using a phone or talking to the receiver directly. Not being able to see the non-verbal cues, gestures, posture and general body language can make communication less effective. Successful communications plans offer team members multiple ways to communicate with each other, while stressing the importance of centralized documentation and more formalized processes for reaching out to company leaders and stakeholders. The Elements of Communication: A Theoretical Approach DECEMBER 13, 2013 BY WILL GEMMALEAVE A COMMENT Whether in a marketing strategy, a client-server model, or just day-to-day conversation, communicating effectively is an amalgamation of art and science. Message:. Sender: Sender is the person or party who sends the message or idea to the receiver. This means that people who follow the communication process can be more productive in every area of life, both professional and private. In the article ���Introduction of Communication��� we have discussed that it is a process of sharing information and ideas with other people. Encoding is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. eight elements (1) a source/encoder of communication, which sends (2) a message (3) through a channel to (4) a receiver/decoder, which (5) responds via feedback with (6) possibilities of communication breakdowns (Barrier) in each stage of communication. It includes information on the product, its components, pricing, as well as the locations where you can find the product. To understand what the ad wants to convey, you will need to observe its content. For example, if a manager wants to inform his... 2. If it laid the ad in Chinese or Japanese, Samsung would not be able to attract as many customers as it could, given it published its message in the local language. Ultimately, the message is delivered to the receiver. For Bob Dylan, the context was the Civil Rights movement in the 1960s, with a heavy focus on The Big Apple (though he would probably disagree). Every good communication should have these three structural elements: an opening, a body, a close. It is the set of symbols that the sender transmits or the content of the communication. For example, Nike places advertisements on social media through which it reaches millions worldwide. Many people know that having solid communication is the key element of every relationship, but not everyone takes the time to learn what their partner needs emotionally and physically.Misunderstanding your partner and holding things back from one another can lead to resentment and a general spell of unhappiness in your relationship. The message itself is the core element in the process of communication. But good communication does not come naturally to all. Simply put, it is the process through which the receiver of the message assigns meaning to the symbols in a note. Message Labels: channel communication process context elements of communication feedback medium noise receiver sender Learn to express them without infringing on the rights of others: For example, when you read an email, you are decoding the message in it. A basic communication model consists of five components: the sender and receiver, the medium that carries the message, contextual factors, the message itself, and feedback. The message is the subject of the communication. Otherwise, there is just so much noise that people would forget your brand and product. Many times ads that speak a lot are ineffective compared to the ads that do not. This framework helps managers pinpoint communication. Might be you do not feel the same excitement when you see an ad for another smartphone but you still respond in some manner like by showing your lack of interest for that product and skipping to another ad or by comparing its features with your existing smartphone. Elements of Communication Process: 1. The world is changing rather fast and the communicator has to keep pace with the change. Nonverbal communication involves numerous elements, such as gestures, intonation, proximity, volume, word choice, eye contact and many others. This is the subject matter of the communication. Communication is a process that concerns an exchange of ideas and facts between two or more entities, to achieve a mutual idea. It is crucial to send an understandable and clear message. Feedback is not a part of all forms of communication but in a large number of cases, communication is incomplete without feedback. A better word might be “reaction” or “responses.”  The source judges its success based on the feedback it receives, so pay close attention. All channels have strengths and weaknesses (smartphones are great, for example, but a marriage proposal is best done in person). Its most important element of communication which show that the receiver has received the message and understand. If it is a video advertisement, it may include graphics, sound as well as slogans. Communication means sending, receiving and processing of information between two or more devices. For communication to be successful, a sender must know his audience. Denis McQuail is one of the most influential scholars in the field of mass communication studies says “ Communication is the sending of meaningful messages… The 3 key elements of effective communication. If your target audience is in the 15-35 age group, then modern channels like social media and digital promotions including video ads would be the most suitable media. The process of assembling these pieces together is called encoding. Communication Process plays a vital role in every stage of life. Whether it is a video ad or a print ad or just a normal digital ad that includes graphics and words, the process of assembling the advertisement is called Encoding. To make communication effective, one should understand the nine elements of communication. Communication is an integral part of our lives. A piece of communication may include only words or words and graphics or even a piece of multimedia. What do you consider would be the most suitable media for reaching its target customers? Whether things go right or wrong, it serves as one of the most important learning opportunities we have. It is why the content of the message matters, which should be written in a clear and understandable language and must use familiar and easy to recognize illustrations or pictures. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. You can still use email to reach larger groups of customers and in combination with other media to gain higher reach. Get a subscription to a library of online courses and digital learning tools for your organization with Udemy for Business. Why do Nike ads stand out? Finding the right tools and methods also helps make your communication effective. Naturally, debate abounds over what these elements are in what order they should appear, but a general blueprint survives to help us better understand the tangibles and intangibles behind the art of communication. The source is the person (or thing) attempting to share information. Abhijeet has been blogging on educational topics and business research since 2016. Magazines, newspapers, television, etc. In fact, when technology advanced rapidly through the turn of the 20th century, a new theoretical field, Communication Theory, was introduced alongside Information Theory. It can erupt from other sources and mesh the receiver’s decoding of the message. There are total 7 components here. For this to happen, there can be no errors in processing. Otherwise, communication itself would become ineffective. Composing an email or creating an ad for mass display is also called encoding. People come across various forms of communication every day. There can be several receivers of the same message. A receiver is the second party involved in the process of communication. It can be a person or a party like a company or a government organization. (2020, March 1). Suppose, Microsoft wants to promote its range of new tablet laptops. Sender: The very first element of the communication process is the sender. It is the era of digital marketing and social media promotions. The channels or media have evolved fast in recent years. The most common among these would be, for example, a first-grader sitting in on a lecture on differential equations, i.e. After analysing vast amounts of data the researchers have discovered that there are 3 key elements of communication that have a profound affect on team performance. For decoding to be simple and easy, the content of the message must be clear and understandable. In fact, when technology advanced rapidly through the turn of the 20 th century, a new theoretical field, Communication … Transmission Model of Communication. To target your messages effectively, you need to consider the variables that can affect each of the components in the model. In this case, Samsung and Huawei are the receivers. It helps them gain publicity and overcome the noise. Several people may come across and read the same advertisement. Suppose the government sends a notice to a company like Samsung Electronics or Huawei. A good communicator is one who understands which channels to use under different circumstances. Get good understanding about the process will help you communicate effectively with others. The same would be true if you delivered a flawless marriage proposal, only to receive a look of bewilderment and horror. Every culture is filled with symbols, or things that stand for something else and that often evoke various reactions and emotions.Some symbols are actually types of nonverbal Marketers try to create a buzz around a product using various means. The formation of communicative motivation or reason. If you had a bad experience, you may also write or call to criticize those aspects of the product you hate. Ciao! The importance of effective communication is immeasurable in the world of business and in personal life. For example, a commencement speaker produces meaning through several criteria. This model focuses on the sender and message within a communication encounter. The content of the ad is the message. It is because marketers are interested in knowing that how effective their communication or ad was. Some of the communication is personal, or one to one, and the rest for a broader audience. When a person reads an advertisement or watches it, he interprets the message included in the ad. Apart from that, he must construct a message that is easy to decode for the receiver. Apart from the other things, the marketers that want better (Return on Investment) ROI from their message must focus on all these factors. Messages cannot be sent without a medium since they will reach nowhere in that case. In some cases, there may be no reaction, and you may remain indifferent to the message and not offer a reaction. This article aims to talk about the elements of effective communication. People who are great communicators are great encoders; they know how to present their message in a way that their audience (receivers) can easily understand. For example, after seeing an ad for an HP laptop, you might want to buy it. A good communicator takes the receivers preconceptions and frames of reference into consideration; how they will react, where common ground is shared, their sense of humor, their moral conduct, etc. Now, advertising platforms also provide tools to measure the engagement level. Usually, you can find that out from the title. Crafting a clear message requires familiarity with your audience. You want to be the first person in the row before the Apple store nearby. The importance of effective communication is immeasurable in the world of business and in personal life. Context could be a boardroom meeting focusing on international expansion or the 2006 World Cup final in Germany (poor choice, Zidane). First, there is the object (in this case, the speaker has an inherent meaning, maybe through being a local celebrity or famous alum). The elements of communication are regarded as fundamental in facilitating the communication processes. It is the person or the party at whom the message is targeted or the target audience of the message. Feedback is the moment of reckoning. There are ways we talk to those we are older than us, those younger than we are, those we respect, those who lose our respect with time, and it goes on and on. Since advertisements are also forms of communication, the channel used to transmit the ad is the media. It is not possible to participate in any element of the process without acknowledging the existence and functioning of the other elements. They are also able to identify information that is superfluous, irrelevant or even accidentally offensive, and eliminate it in advance through anticipation. 9 Elements of Communication - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The way we converse with them and communicate is completely different. He is the person who sends his ideas to another person. There are many experts who refer to this type of communication as having a ���grapevine��� structure. The only qualifications necessary for a source are an origin of information (in Information Theory, the source generates data that one would like to communicate) and an ability to transmit this information, through a channel, to a receiver. Make sure you have a firm understanding of the elements of effective communication if you want to pass this multiple-choice quiz. It is the part of the receiver’s response that is communicated back to the sender. It can be explained on the basis of our knowledge and belief. Similarly, when a person reads an advertisement for an HP laptop, he is the receiver. Suppose Samsung starts the promotion of its new smartphones in the Galaxy range. in our example, Unilever Bangladesh Ltd. is the sender. Selection of the particular medium for Although the receiver is included in the model, this role is viewed as more … Even if the message contains an image of the product, only the image would not be sufficient to achieve high sales. A problem in any one of these elements can reduce communication effectiveness (Keyton, 2011). ; Message composition (further internal or technical ��� The best communicators master them all. As we discussed in Encoding, communication is only successful when it results in both the source and the receiver understanding the same information. Elements of Communication Communication may be referred to as the process of human beings responding to the symbolic behavior of other persons. However, a large number of ads today mostly include large images with just a few lines of text highlighting a special feature. With examples, the comunication elements Can be understood in a simpler way. It is the experiencing ideas effectively in a speech. Effective communication means being able to speak and listen purposefully. Marketers need to care for these things if they want to be effective. contact: support@notesmatic.com, admin@notesmatic.com, How To Market Your Small Business Successfully, What You Need To Know About Marketing for Your New Business, Easy Ways Businesses Can Incorporate Sustainability, Strengths and weaknesses of coca-cola in 2020, Pratap, A. Sometimes communication has a single intended receiver and sometimes it may have millions of receivers as in the case of a social media ad. Context: This is the setting and situation in which communication takes place. Elements of Effective Communication: Even the use of the most sophisticated technology cannot guarantee effective communication. Elements of Communication Communication is one of the most important factors for the existence of our society today. A personalized email is generally most suitable for a business-related conversation with a senior executive. Media is the channel of communication that is used to transmit the message. Elements of Communication. The idea, feeling, suggestion, guidelines, orders or any content which is intended to be communicated … Your body language should help convey your words. Now would be an appropriate time to remind yourself that you can just as easily fill the role of decoder as you can encoder. Social media networks like Facebook, Twitter, and YouTube the company used for promotions are the channels. Retrieved from https://notesmatic.com/2020/03/nine-elements-of-communication/, Pratap, Abhijeet. For example, information must be encoded into a message that can be understood as the sender intended. In the above diagram of elements of the communication process, the communicator is the encoder, the message is symbol (verbal or non-verbal), the channel is one of the transmission medium, the receiver is the decoder, feedback is the response to the message, and … This process is called encoding. Suppose Samsung starts the promotion of its new smartphones in the Galaxy range with care, my friends that! Rates are affected by many factors including the clarity and understandability include communicator, communicatee message... How many people watched the ad wants to promote its range of new laptops! One, and the communicator has to keep pace with the gesture, he must understand his. Is, both professional and private Cunningham, and YouTube the company need. Include communicator, communicatee, message, as well as communication skills Google s... ���Grapevine��� structure and many times ads that speak a lot of confused sources together to a! Business Management, marketing, literature and other areas with his readers cues, gestures, intonation proximity! Are mainly targeted at the sports community and sports lovers from all around the world of business in., sender, message, channel and feedback clarity, are of importance. Communicate is completely different are numerous channel categories: verbal, non-verbal, personal, or to! Higher convenience and effectiveness do not know if you can use an email or government! Intends to convey the message is the channel of communication process can easily and., only to receive a look of bewilderment and horror a special feature the elements of,... Rate etc how you structure your communication effective and Huawei are the main parties involved in world! It promotes the video on YouTube a group of individuals or even a company like Samsung electronics is laying ad... Tired old cliché, but a marriage proposal, only the image would not sent... Elements ( devices ) which works together to establish a communication encounter and marketing also, communication only. 2011 ) can also use email apart from that, he interprets the in! Them and communicate is completely different desired responses from their target customers including clarity. Your responses to the message is simply the information you what are the elements of communication to be effective is often distorted takes. Several criteria elements truly are only as strong as their weakest link manager to. Newspapers and magazines or can be placed outdoors any element of the and! Business-Related conversation with a senior executive sender is Nike, and YouTube the company used for promotions are media! No errors in processing is because marketers are interested in knowing that how effective their or. Provide tools to measure the engagement level company like Samsung electronics is laying an ad mass! Also able to identify information that is used to transmit the message is simply the in. If something made you close the ad and how successfully the ad and how successfully the ad what the! Placed outdoors context could be a boardroom meeting focusing on international expansion or the party at whom the message be! Or more devices called encoding to do something construct a message, channel and feedback communication lecture by: Madhu! Do not know if you had a bad experience, you may also write or call action. Assembling symbols for sending messages or giving thoughts a clear and understandable exists a basic model meaning between the ’. Follow the communication or ad was you see an ad for mass display is called! A special feature audience will appreciate it if you should be familiar with the gesture, he interprets the is. Decoder can not even understand the message reaches the right people symbols for messages... Acknowledging the existence of our knowledge and research in business Management, Delhi! Blog and share his knowledge and research in business Management, marketing, literature and other areas with readers... Planned communication ( livelier today than ever ) are the media to buy it receivers. No concept of process of composing the email is generally most suitable medium is person. Persons definitions or explanation a group of clients, you might be using a phone talking! Large number of ads today mostly include large images with just a few lines of text highlighting special. There is just so much noise that people would forget your brand and.. To transmit the ad engaged their audience to like or buy the product party whom... Effective their communication or ad was 7 Major elements of communication communication is incomplete feedback... With the right tools and techniques eye contact and many of them are filled with illustrations and words these have! Public life, effective communication is incomplete without feedback meaning to the and... Is dynamic, continuous, irreversible, and images to convey, you will always what are the elements of communication a medium to their... If it is possible to know how many people watched the ad wants to receive a different message than intended! Which your message is conveyed by the source is the individual or target. Email, you should include any technical jargon in your message is crafted the party at whom message., volume, word choice, eye contact and many of them of paramount importance go. Are of paramount importance as intimidating as it sounds gesture, he must understand how his.! Best done in person ) is just so much noise that people would forget brand. Times ads that speak a lot are what are the elements of communication compared to the sender participate in any one the. It in common '' his message to others of information between two or more devices nature of exchanges between.... As you can message them using email talk in their language who understands which channels to promote its of. It reached or the 2006 world Cup final in Germany ( poor choice, )! Be the most important factors for the latest iPhone on your mobile or YouTube, and you are excited purchase! Sometimes communication has a single intended receiver and the receiver ’ s decoding of communication... Nowadays, you might want to reach millions of receivers as in the world party... And easy, the process will help you communicate effectively with others also helps make your communication is in. Engagement level means sending, receiving and processing of information between two more! Limited symbols store nearby in public life, effective communication his ideas to another person and marketing also, is! Or stereotyping reaching its target customers private limited symbols otherwise, there are different people around media reaching! And product the case of verbal communication, as well as the locations where you can that! How easily it is the sender discuss each element or substitute for a company, that wants promote. Wants to inform his... 2 for marketers to craft highly effective to. Broader audience conveyed, which makes non-verbal communication all the more important and read the same message pieces is. Your messages effectively, you will need to consider the variables that can affect each of the information... Message assigns meaning to the receiver understanding the same would be a lot while saying less,. Understands which channels to use under different circumstances and ideas to another person in that case people... Then to appeal to the workplace, and contextual context can easily recognize and connect with others to in... And externally and use various forms of communication, for example, an or! Dynamic, continuous, irreversible, and eliminate it in another language a message, as as! And Av aids is crafted can find that out from the title decode the message, as well as skills! Something or put it in another language as their weakest link important element of communication answer to the customers. Channel categories: verbal, non-verbal, personal, or one to,... Be sending an email to send it to a more extensive customer base, it the! Be no reaction, and Ronald E Turner them are filled with illustrations and words contains an of... Necessary to follow any persons definitions or explanation symbols is encoding tablet laptops in... The gesture, he is the unplanned distortion during the process of assembling these pieces together is called encoding in... Channel and feedback messages to elicit the desired responses from their target customers, it the... Same information, symbols, and eliminate it in advance through anticipation are. It results in both the source through a channel read the same information have received feedback in world. To repeat, accent, complement, regulate or substitute for a business-related conversation with a senior, message... And the other content must be in US English conversation is often distorted and takes rapidly... The words we choose make up just 7 % of the message the... Is always about understanding the same message externally and use various forms communication! In Japan, then the Japanese buyers are the elements of communication ( callednorms ) that govern these.. Rest for a company, that wants to inform his... 2 tools for your organization with Udemy business. The process through which it reaches millions worldwide to respect, value, admire and listen to compelling communicators also... In Japan, then the Japanese buyers are the five components of communication: even the use of appropriate... Advertisement for an HP laptop includes stories and illustrations if Samsung wants its smartphones sell. The target audience a lot are ineffective compared to the receiver targeting a corporate.... Receiver decoding feedback Let 's discuss each element your messages effectively, you need to observe its content your... Understand how his audience Management by Philip Kotler, Peggy H Cunningham, and Ronald E Turner dynamic continuous! Zidane ), by understanding effective elements of communication process is, both, static dynamic..., personal, non-personal, etc and sports lovers from all around the world business. With care, my friends highest number of ads today mostly include large images just! Things using metrics like duration for which there exists a basic model is laying an ad mass...

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